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// CONVERSATIONAL SALES SYSTEM

Official Kommo partner

Turn conversations into a managed sales process.

Kommo connects customer messages, deal stages, tasks, automation and AI assistance in one working context for the sales team and owner.

The goal is not to install another database. It is to make every relevant inquiry visible, assign responsibility and create a reliable next action from first message to result.

CONTEXTOne client history
CONTROLVisible pipeline and ownership
CHANNELSWhatsApp and social conversations
BUDGETIndicatively €3K — €10K+

// BUSINESS OUTCOMES

Less message chaos. More process visibility.

Kommo is most useful when sales happen through conversations and the business needs shared context, disciplined follow-up and a clear picture of every opportunity.

CAPTUREONE INBOX

No lead
without an owner

Incoming conversations are connected to a client and lead record instead of remaining scattered across individual phones and accounts.

  • Shared communication workspace
  • Client profile and conversation history
  • Assignment to a responsible person
  • Incoming leads from connected channels
Exact channel capabilities depend on plan, region, messaging provider and platform policy.
MANAGEVISIBLE PIPELINE

A clear
next action

Deals move through stages that reflect the real sales process. Tasks, responsibility and exceptions become visible to managers and the owner.

  • Sales stages based on actual decisions
  • Qualification and required information
  • Tasks, reminders and follow-up rules
  • Management view of workload and bottlenecks
A pipeline is useful only when its stages have business meaning and the team can follow them in daily work.
ASSISTAUTOMATION + AI

Routine handled.
People in control.

Triggers, Salesbot and Kommo AI can handle selected repetitive actions and incoming questions while keeping the conversation in the CRM.

  • Automatic tasks, routing and stage actions
  • Templates and structured bot scenarios
  • AI answers grounded in business sources
  • Transfer to a manager with context
AI is tested on a bounded scenario first. It does not replace judgement in complex sales.

// PLATFORM + PROCESS DESIGN

Software provides tools. The process creates value.

Kommo supplies the conversational CRM capabilities. Tenderate defines how they should represent your customers, sales decisions, responsibilities and connected systems.

WHAT KOMMO PROVIDES

A conversational CRM core

Kommo combines pipeline, list and inbox views with customer communication, automation and built-in AI capabilities.

  • Pipeline, client records, tasks and deal context
  • Unified inbox for supported messaging channels
  • Automation triggers and no-code Salesbot
  • AI agents using Sources, Actions and Persona
  • Testing, activity metrics and human handoff
WHAT TENDERATE ADDS

The sales operating model

I study how leads arrive, how decisions are made and where opportunities are lost — then configure the system, data and integrations around that reality.

  • Pipeline stages and qualification logic
  • Roles, ownership and required data
  • Channel and lead-source architecture
  • Integrations with documents, store or back-office
  • AI knowledge, actions, tests and operating rules

Kommo features, active AI agents, voice processing, channel connections and automation limits may depend on the selected plan and provider. AI agents respond to configured incoming conversations; broader automation is designed separately.

// IMPLEMENTATION PATH

Model the sale. Then automate it.

The quickest implementation is not the one with the most automation on day one. It is the one that gives the team a useful process and improves it from real conversations.

01SALES CONTEXT

Map leads, decisions and loss points

We identify channels, customer types, qualification, ownership and where follow-up currently breaks.

02CRM MODEL

Build pipeline, data and responsibilities

Stages, cards, fields, tasks and access are designed around the team's actual daily decisions.

03CONNECTIONS

Connect channels and useful systems

Messages, forms, documents and external data are integrated where they remove manual work or missing context.

04AUTOMATION LOOP

Add automation and AI safely

Triggers and AI start with bounded scenarios, test data, handoff rules and monitoring before wider use.

// STARTING POINT

A focused CRM implementation often fits the €3K–€10K range. Complex channels, custom integrations or AI knowledge and actions are scoped separately after the core process is clear.

DISCUSS CRM SCOPE ↗

// RELEVANT PROOF

CRM for a real B2B sales structure.

Proks is an example of Kommo used beyond a simple contact list: several business directions, different pipelines and custom extensions around corporate sales.

B2B SALES / KOMMO CRMPROKS

Several directions. One sales context.

Kommo CRM for complex B2B sales with multiple business directions and pipelines, corporate customers, OneDrive and custom extensions.

  • Separate pipelines for different sales scenarios
  • Corporate customer and deal context
  • Connected document workflow through OneDrive
  • Custom functionality around the standard CRM
PROJECT LOGIC — use Kommo for the common sales core and extend only the business-specific parts.
A PRACTICAL FIRST RELEASEFOCUS

Useful before sophisticated

The first release should already help managers work and give the owner a more reliable picture. Automation is then added where actual use proves that it removes recurring work.

  • One priority sales process
  • Real lead sources and team members
  • Required data and next-action discipline
  • A short list of high-value automations
The system can evolve after launch through flexible support and staged improvements.

// PRACTICAL QUESTIONS

Before implementing Kommo CRM.

The strongest fit is not determined by company size alone. It depends on how customers communicate and whether the business is ready to work through a shared sales process.

When is Kommo a good fit?

Kommo is especially relevant when sales depend on conversations across WhatsApp, social channels, email or web inquiries, and several people need shared customer context. It is less useful if the business is unwilling to define ownership, stages and follow-up rules.

Which communication channels can be connected?

Kommo officially supports integrations around WhatsApp, Instagram, Facebook, Telegram, TikTok and other channels. Exact message types, number of connected accounts, geographic availability and commercial terms depend on the Kommo plan, channel provider and the policies of each external platform.

Can the AI agent replace sales managers?

No. Kommo AI agents can handle configured incoming conversations using approved knowledge sources and actions, then transfer the discussion to a person. They are suitable for bounded tasks such as answering recurring questions, gathering information or initial qualification. Complex negotiation and judgement remain human responsibilities.

Can Kommo connect to our store, documents or back-office?

Often yes. Kommo provides integrations and APIs, while Tenderate can add custom connections where justified — including a connected e-commerce or B2B system. Feasibility depends on the other system's API, permissions and data model. Proks, for example, included OneDrive and custom CRM extensions.

What does a typical implementation cost?

A focused implementation often starts around €3K and commonly stays within €10K when the process and integrations are bounded. Multiple departments, custom integrations or broader AI scenarios can increase the scope. Kommo subscriptions and third-party channel costs are separate.

// START A CONVERSATION

SALES
CHAOS?

Describe where leads arrive, how the team works with them and where follow-up becomes unreliable. I will suggest a realistic first version of the sales system.

WHATSAPP / +371 25 123 661 it@tenderate.eu · Tenderate SIA · Latvia, EU